Just wanted to pass along info for anybody who likes the added little visual effect of product decals on their bike. I bought some really nice ones from this outfit www.ap-signworks.com, and am pleased with their service. No, I don't work for them or have any affiliation whatsoever with them.
See pic below. All the letters are individually cut, and have a 5 year claim for no fading. Price not bad either at around $5 a decal.
Another place is www.ptrix.com (I think that's it), but I have not tried them.
Oh, and the little round thingy on the wheel spoke is a reflector sticker. At the motorcycle dealer they run $10.99 for a pack. I bought mine (identical pack) at the local bicycle shop for $3.99. I guess motorcyclists have more $ to burn.